Low Carbon Beef
As one of the premier Angus Beef producers in Australia, Lawsons Angus introduced their signature ‘Low Carbon Beef’ range of products for wholesale export in recent years.
Our task was to combine the traditional ‘premium’ branding synonymous with Angus Beef with eco-credentials, whilst honoring their parent brand, Lawsons Angus.
The resultant logo and brand reflect the quality of pasture, encapsulated within a ‘C’ for carbon – a simple marque that says a lot about their process and love for what they do.
