Oblates Australia
The ‘Oblates’ approached us to review their image across the range of communities around Australia where they have an established presence, and to unify their 125 years of history into a cohesive identity.
With dozens of separate sub-organisations, parishes and committees, our challenge was to recreate multiple logos, signs and websites into one family, with appropriate hierarchy throughout.
This extensive project involved multiple creative partners and is still ongoing, as we continue to roll out a number of associated signage and web projects related to the large family of organisations within the main branch.
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Part of the challenge was to maintain – but improve on – the well loved existing logo. We brightened the colour palette, added typography and simplified the outlines whilst remaining true to the spirit of the original drawing.
