Sabre Financial

Sabre Financial engaged us to revamp their identity and make it appeal to a younger audience in the online era. The brief was simple; maintain the ‘cutting’ motion in the logo, and freshen the colour palette. Beyond that, we had free reign to do what we saw was right.

Owner Steve is a straightforward, engaging and well-respected figure in the finance broking community, and we felt strongly that the new identity needed to reflect that personality.

We focussed on using imagery of happy first-home buyers coupled with a unique pattern that highlighted the joy of moving in. We also introduced a friendly, inviting font choice and colour palette, which completed the fresh and engaging new look.

Web development completed in collaboration with Aspire Web.
Copywriting by Never Vanilla.

We also put this brief to an AI to see if it could do a better job than us. See the results for yourself here!