Sabre Financial engaged us to revamp their identity and make it appeal to a younger audience in the online era. The brief was simple; maintain the ‘cutting’ motion in the logo, and freshen the colour palette. Beyond that, we had free reign to do what we saw was right.
Owner Steve is a straightforward, engaging and well-respected figure in the finance broking community, and we felt strongly that the new identity needed to reflect that personality.
We focussed on using imagery of happy first-home buyers coupled with a unique pattern that highlighted the joy of moving in. We also introduced a friendly, inviting font choice and colour palette, which completed the fresh and engaging new look.
We also put this brief to an AI to see if it could do a better job than us. See the results for yourself here!