We had just finished designing a new identity for a company and were about to present it, when it occurred to us to try again using AI. Would we get a better result?
The Blender
Website builds come with a huge amount of new and confusing words and phrases. Here we outline a few of the terms so you can start to make sense of the process. 1. Wireframe A wireframe is really just a fancy word for blueprint. Wireframes are useful tools for plotting the structure of a new …
Wireframing – or the ‘blueprinting’ phase of a web build – often divides designers and clients, and many think it’s a waste of time. But the cost of skipping this crucial step may surprise you. Wireframing involves a couple of stages of plotting the basic structure of a website before design begins. It can start …
Over the years, we’ve cultivated a straightforward and effective starting point for our website designs that consistently gets us results. And it begins with atoms; the idea that by starting with the most basic elements, things can snowball into a great outcome. First popularised by Brad Frost, ‘atomic design’, as it’s become known, is now …